Email Marketing

There are fundamental questions in every field of marketing that you can not go through until you have answered them. In this regard, the point to note is that many novices, for fear of asking questions, try to hide the things that are on their minds. This is why young marketers often face a lot of problems. In this regard, I will answer 6 questions that can be helpful to many people.

1. Should I buy the list?

The answer to this question is undoubtedly no, and do not forget that in today's world, due to all kinds of fraudulent actions, people usually do not pay attention to anonymous emails. Therefore, more than 90% of the purchased list will be useless. In addition to this, another point that you should pay attention to is that in no field can success be achieved overnight. That's why it is better to look for a real and efficient audience, even for a few years.

2. How can your list grow naturally?

Undoubtedly, a negative answer to the previous question will raise a new question entitled how to succeed. In this regard, the point that you should pay attention to is that you should expand your circle of communication. In this regard, do not pay attention only to different people and choose spaces that have many people. For example, companies, training centers, etc. are among the items that will provide the ground for your communication with a large number of people. In this regard, do not forget that you are not alone in this world and you can always work with different people. You can form a group with different people and promote each other. Lastly, do not forget that you should have the advantage that people want to write their email addresses for you.

3. Is a newsletter required?

The first thing to keep in mind is that there are many types of email marketing that you should consider, most of which have a variety of good actions. In this regard, one of the essential sections is newsletters. However, in this regard, it is better to act based on the needs of individuals. For example, a person may need daily news in a particular field. Therefore, before submitting, you need to do the necessary survey. Fortunately, new technologies have made this possible quite simply.

4. What should be the time intervals between sending emails?

In this regard, the characteristics of your target community will be the most important criterion. For example, if most of these people are employees, the early morning and early evening hours will undoubtedly be the best times. The type of your business will also be decisive. For example, in an area such as dentistry, fish may be a good enough message. In this regard, reviewing the actions taken by other brands will be a very good practice guide.

5. Will all messages be best emailed to people?

If you do not know enough about HTML, your messages may even be spam. It is recommended that you use a professional for this purpose. Having an IT expert in any company is essential now.

6. What is the best format for an email?

If we want to choose a general principle, the principle of brevity will be more important than other options. In this regard, the point that you should pay attention to is to always have polls to make sure you are on the right track. You also need to do good research to plan for your audience.

Today, 35 billion emails are sent daily in the world. There are 10 million websites on the web, more than billions of internet ads are growing and that number is growing.

According to the Hormone Business Agency, it is hard to remember that the Internet has not been in the business debate since 1990. Years have passed since those days, and the question is no longer whether businesses should enter the Internet or not. The question is how businesses should enter this space and achieve their goals.

Studies show that seven out of 10 small businesses have access to computers. Of the three businesses, two companies have Internet access and one in three has a website. Many believe that there are nearly one billion people with Internet access worldwide.

- Men and women are equal in the number of Internet users, but in different age groups show different patterns of use. Adolescents and people over the age of 65 use the Internet the most.

English is the official language of two-thirds of Internet pages. While the official language of more than half of Internet users is a language other than English. Global market service companies are increasingly multilingual in their website menus.

- Most users use email. Many of them also go online to buy or research products. They see the items online on the internet before making a purchase. Whether they want to shop online or shop. If your company does not have access to the web, you will lose these customers.

Many customers come to the Internet for leisure and entertainment.

- They are knowledgeable consumers who go to the doctor's office, car showroom, or anywhere with complete information, so be prepared.

- They expect websites to provide a lot of information for them and support the customer. They are looking for an easy way to connect with your business. They expect you to answer their questions quickly, both online and offline.

Reduce marketing, branding, and development costs

When it comes time to cut costs, marketing seems to be the first thing to be hit, and new product development comes in second. This is always wrong because it will hurt innovation and market share. The sudden reaction of most companies is to reduce marketing costs. By cutting marketing costs, you are leaving your position in favor of your competitors to regain the market share you have lost. During times of crisis and turmoil, the most important thing is to stay alert and focused. Beware of the three marketing mistakes that most companies make:

1. Trying to attract new customers before securing the main product: Trying to develop and expand the appeal of the main product or service to satisfy a wide range of high-risk audiences. It is possible to dissatisfy the best and most loyal customers and give them more excuses to join your competitors.

2- Reducing marketing costs: Marketing budget in a weak or turbulent economy, like water in a desert; The lower it is, the more valuable it is. Reducing marketing costs will certainly lead to attacks by competitors who have not done so, and will grab your most valuable customers. Marketing is like a muscle, not fat.

3- Neglecting the problems around us: We now live in a world where we have access to information seven days a week and 24 hours a day. When there is a break in the news, everyone can get it, and that includes your customers. In times of market downturn, especially when there is turmoil, customers and all stakeholders in your company know that business is not in good shape. It is dangerous to ignore this fact and worse, when not keeping it.

Failure to invest in product development will certainly delay the creation of future value for the company and its stakeholders. When companies neglect to save money or ignore the importance of product development, they not only limit their potential growth but also reduce innovation and give their more risk-averse competitors a chance. They excel.

Email marketing vulnerabilities that need to be addressed

Some marketers have no explanation for this when their email marketing campaign is not welcomed by customers. This will not only make it difficult for them to influence the target audience but will also call into question their level of professionalism. As a marketer, you should always have an explanation for the failure of your marketing campaigns. Otherwise, your chances of influencing the target audience will be significantly reduced.

The main purpose of this article is to examine the three common weaknesses of email marketing campaigns. This will help you identify the reasons for your campaign failure as well as workarounds. If you have a lot of problems with email marketing, do not miss this article.

Email marketing and insufficient explanation of the main message

Every marketing campaign has a key message for its target audience. This message should be clear enough that the target audience can easily understand what it means. Otherwise, fewer people are likely to like your content.

Today, some brands are constantly using social media to better convey their marketing concepts. Unfortunately, some entrepreneurs still make a big difference between email marketing and social media marketing. As a result, their chances of influencing their target audience are diminishing day by day. If you want to reach the target audience of your email marketing campaign, you need to use the potential of social media to convey your message as well as explain enough about it.

Many customers in the market are not even aware of the email marketing campaign of their favorite brands. This will mean your inability to influence the target audience. The simplest way to attract customers is to use social networks to remind the campaign and also retell the main points. This may seem difficult at first glance, but at least it will be a good opportunity for you to influence the target audience.

If you still use traditional methods of sending emails to your audience, it will no doubt be natural for users to react negatively to your campaigns. Our advice in this section is to use mass email sending tools such as MailChimp. Such tools allow you to send bulk emails in a short time. So there is no need to worry about how to interact with the target audience. The result is more time for yourself to better express the main message of your campaign.

Forget email list health

As a marketer, you should not open an account on the purchase of email lists. This may seem appealing at first glance, but the result is nothing but the loss of customer trust. Many marketers are constantly buying email listings to get their customers' attention. The first problem you will encounter with this is the possibility that the emails are fake. This way you will send your emails not to real users, but at best to a robot.

Attracting customers to marketing campaigns is not an easy task. You need to have long-term planning in this direction. In this case, you will no longer need to buy email lists and risk your brand reputation. So if you are serious about buying email lists, be sure to consider the outcome of your work before taking any action. In this case, you will most likely change your mind about buying email lists.

The next point about buying email lists is its cost. If you do not pay attention to this important point, you will never have a chance to save money and develop your brand. When you have the opportunity to attract customers over time and prepare an accurate email list, using options such as buying an email list does not make sense at all.

Many brands today face many financial constraints. That's why they have to use every solution to reduce their costs, otherwise, they will have no chance to attract their customers. Regardless of the purchase of an email list is one of the best ways to reduce costs. So you as a marketing team should always consider such an important solution.

Simple design option to unsubscribe the newsletter

Many users do not intend to receive an email from the brand after several months of subscribing to another newsletter. This will mean trying to get rid of the brand's emails. Professional marketers always put a simple and practical option to unsubscribe in their emails. This way, when users no longer want to receive emails, they will be able to select the desired option as easy as possible.

The mistake that can easily get your claim denied is to fail. This means not paying attention to the customers' choice in following or canceling it. Often such brands completely annoy customers. So you have to consider a different process, otherwise, your customers will soon complain about you.

Today, many brands are leaders in respecting the rights of customers. One of the most important rights of customers is the right to choose to subscribe or cancel in connection with newsletters. Your over-insistence in the meantime will only discredit your brand. That's why you should put a simple and accessible option to unsubscribe in each of your emails.

Without a doubt, losing members of a brand newsletter is very difficult. Especially in the current market where attracting the attention of even one customer is a difficult task. Our advice in this section is to implement a customer recovery strategy after unsubscribing from your newsletter. This shows the importance of customers for your brand. So you will not have any problems in terms of the level of impact on your target audience.

Email marketing has attracted the attention of a wide range of entrepreneurs and brands in recent years. That's why you have to have a special program to participate in this sector, otherwise, you will not find any chance to compete with big brands. The important point is that brands often make mistakes to organize the marketing program and influence the target audience. If you are also worried about possible mistakes in the marketing process, the best solution is to use the tips discussed in this article. This way you will no longer have any problems in influencing your target audience.