7 Basic Questions in Email Marketing
Email Marketing Basic Questions
There are fundamental questions in every field of marketing that you can not go through until you have answered them. In this regard, the point to note is that many novices, for fear of asking questions, try to hide the things that are on their minds. This is why young marketers often face a lot of problems. In this regard, I will answer 6 questions that can be helpful to many people.
- Should I buy the list?
The answer to this question is undoubtedly no, and do not forget that in today’s world, due to all kinds of fraudulent actions, people usually do not pay attention to anonymous emails. Therefore, more than 90% of the purchased list will be useless. In addition to this, another point that you should pay attention to is that in no field can success be achieved overnight. That’s why it’s better to look for a real and efficient audience, even for a few years.
- How can your list grow naturally?
Undoubtedly, a negative answer to the previous question will raise a new question entitled how to succeed. In this regard, the point that you should pay attention to is that you should expand your circle of communication. In this regard, do not pay attention only to different people and choose spaces that have many people. For example, companies, training centers, etc. are among the items that will provide the ground for your communication with a large number of people. In this regard, do not forget that you are not alone in this world and you can always work with different people. In fact, you can form a group with different people and promote each other. Lastly, do not forget that you should have the advantage that people want to write their email address for you.
- Is a newsletter required?
The first thing to keep in mind is that there are many types of email marketing that you should consider, most of which have a variety of good actions. In this regard, one of the essential sections is newsletters. However, in this regard, it is better to act based on the needs of people. For example, a person may need daily news in a particular field. Therefore, before submitting, you need to do the necessary survey. Fortunately, new technologies have made this possible quite simply.
- What should be the time intervals between sending emails?
In this regard, the characteristics of your target community will be the most important criterion. For example, if most of these people are employees, the early morning and early evening hours will undoubtedly be the best times. The type of your business will also be decisive. For example, an area such as dentistry, fish may be a good enough message. In this regard, reviewing the actions taken by other brands will be a very good practice guide.
- Will all messages be best emailed to people?
In fact, if you do not know enough about HTML, your messages may even be spam. It is recommended that you use a professional for this purpose. In fact, having an IT expert in any company is absolutely essential now.
- What is the best format for an email?
If we want to choose a general principle, the principle of brevity will be more important than other options. In this regard, the point that you should pay attention to is to always have polls to make sure you are on the right track. You also need to do good research to plan for your audience.
7- What are the common mistakes in email marketing?
One of the most effective marketing methods is the use of email, however many people misuse this section and this makes them think that it is better to replace other items. This is while you can achieve completely different results by being aware of the mistakes and making the necessary changes. In this regard, we will examine four mistakes that, if eliminated, will lead to a 60% increase in your results.
Lack of personalization of the message text
Are you one of those people who send a general message to a large number of people, no doubt you will not get a good result from such an action. In fact, do not forget that to get valuable results, you need to make a good effort. In this regard, it is recommended that all messages contain the names of individuals. This will make you more effective by targeting the person. Statistics also show that more than 70% of people respond to such messages. Although you might think that such an action would be too time consuming, there are various software that have made the task very simple. Therefore, no excuse should cause you to miss this very important part.
Lack of authentication
You must follow the rules to prevent your message from entering the spam.
Sometimes it is necessary to read the rules of Google. It is also important that you provide the necessary documentation in the text of your message so that people can be assured of their safety. In fact, one of the most negative events on the Internet in recent years has been the dramatic increase in the number of hackers and fraudsters, which has created a kind of mistrust.
Undoubtedly, each brand has a set of audiences that can be categorized based on criteria such as gender and age. This will help you to have the best possible planning for each group. For example, the type of message you send to your teen customers should no doubt be different from that of adults. Not paying attention to this issue can even cause you legal problems. Undoubtedly, with better planning, you will achieve higher results.
Send email at the wrong time
The last common mistake people make is not having a schedule, which can lead to them sending an email at the wrong time. In fact, the importance of this issue is so great that it can determine the line between your success or failure. It is also very important to pay attention to distances in relation to time. For some contacts, for example, sending one or more emails per day may be appropriate, while for others it may be too much, even once a week. Therefore, to measure this, it is necessary to pay attention to your audience, however, as a general rule, for the employee’s audience, the first hour of the morning and before dark is the best time.
Eventually, after solving these basic problems and getting better results, you will get the necessary motivation to pay attention to more actions, and finally you will get the best possible level.