How to choose a good SEO company?
How to choose a good SEO company?
How to identify a reputable SEO company?
When it comes to choosing an SEO company to manage site optimization, many criteria and factors come to mind. Choosing the right SEO company, like any other choice, can be stressful and challenging, especially for people who are not very familiar with the concept of search engine marketing.
In today’s article, I want to explain to you what points to pay attention to and what mistakes to avoid when choosing an SEO company or SEO expert. Also, if you are an SEO expert, this article can help you to better introduce yourself to your customers.
In the following article, I will tell you how the SEO consulting process is done. Note that choosing an experienced SEO company (or SEO expert) is very important because if your business depends on SEO and site optimization, choosing the right SEO expert or company can have the greatest impact on your business.
However, there are many mistakes that many people make when choosing an SEO company. These mistakes usually occur due to a lack of sufficient information.
Mistake 1: Using Google as a filter for selecting an SEO company
The reason behind this choice seems quite logical at first glance. Surely many people when choosing an SEO company think that a good SEO company should be at the top of Google search results for keywords such as SEO company, SEO consultant, SEO agency, or SEO expert or SEO company + city name.
Therefore, if we are looking for an SEO company in California, we should search for the phrase SEO company in California or SEO in Google. Surely by searching for these keywords, you will see the names of several companies in the search results.
But unfortunately, the point that we have to pay attention to here is that most good SEO companies, that is, those companies that have mastered all the rules of SEO and always try to do their job in the best way, for such Keywords do not rank well. You may be asked why?
Well, in response, I must say that these companies have been able to respond well to the needs of their customers, and these same customers have introduced these companies to their friends and acquaintances. A reputable SEO company has a large number of customers, many of whom are satisfied with the services they receive. Such a company is constantly generating revenue, and it is so busy that it cannot (or does not) optimize its website for its favorite keywords.
As a result, the websites of these reputable companies are buried in Google search results. Many SEO companies that rank high for SEO keywords and site optimization are usually not professional. Since most of these websites do not have many customers, they focus all their efforts on attracting customers through Google search results.
Of course, not all websites that appear on the first page of search results are invalid. In many cases, you can find a reputable SEO company by searching on Google. The only thing you need to pay attention to is that a site’s high ranking in search results is not an accurate measure and it is better to compare the services of several SEO companies.
Mistake # 2: Trusting the Top SEO Companies List
Many people, when choosing an SEO company, search for terms such as the best SEO companies on Google and usually either see a spam website in the search results or come across a page in a forum.
I have to tell you that trusting such lists will not work for you. Many of these lists are usually spammed by bots. Also, not only are reputable SEO companies not interested in getting a ranking for these keywords but having a high ranking for the keyword of the best SEO company will not have much impact on their business.
Mistake # 3: Believing in SEO shortcuts
The third mistake that many people make when choosing an SEO company is believing that there is a shortcut in SEO and site optimization. Many unreliable SEO companies use this strategy to attract customers. You should know that there is no shortcut or secret solution to SEO and website optimization. Any shortcut is a circumvention of Google’s search algorithm and will penalize your website.
An unreliable SEO company usually argues as follows:
Google does this: […] and we are familiar with solutions that can help you get your website to the top of search results in no time. Unfortunately, we can not share these solutions with you. These techniques are for us exclusively and we can not share them with anyone, but rest assured that these techniques work in the best possible way.
Accept my apology, but as I stated in the SEO Guarantee article, these statements are by no means reliable. If you ask the same companies about the map and how to do SEO and site optimization, they will tell you:
“Unfortunately, we can not share our company secrets with customers.”
If you receive such an answer while consulting with an SEO expert, know that you are not in a relationship with an honest person. SEO and site optimization is a very broad and specific concept and it is not difficult to understand. Of course, many SEO factors have unknown roots in Google search algorithm, but with a little trial and error, their performance can be measured. In any case, such an answer from an SEO company is not acceptable.
Now the question is how to find a reputable SEO company?
Customers have the right to be aware of the SEO methods used on their website
The right process for choosing a reputable SEO company
In the first step, during a meeting with all your team members, it is better to determine the goals that you are going to achieve through SEO and site optimization. Why do you want to optimize your website? Why do you want to be at the top of Google search results for certain keywords? Try to find the right answers to these questions.
Then, find a solution to measure your success and failure. During this process, there will be many good goals and bad goals.
Good goals that you can set for yourself during this step are:
- Your website is seen for the target keywords
- Get natural and targeted traffic from Google search results
- Increase sales through search engine marketing
- Increase the download or registration of users on the website
But the bad goals that can be chosen at this stage are:
- Increase traffic in any way possible! Traffic that enters your website unintentionally and unintentionally will certainly not help improve your business.
- Too much importance to rankings in search results! Many people think that having high rankings alone can boost their online business, but unfortunately, this is not the case. Having a high ranking will certainly drive good traffic to your website, but it is the production of valuable content and a great user experience that will increase your website conversion rate. If you have such a goal for your website, I suggest removing it from your list of goals.
- Get higher rankings in search results for a particular keyword than other competitors. This, too, will not be a good goal for your business because it does not help your overall organizational goals and does not increase your revenue.
- Another common misconception among webmasters is to get high scores on tools like Majestic or Google PageRank. Many business owners are still looking for an SEO company that can increase their site page rank. It is good to know that Google disabled its page ranking system a few years ago.
Once you have a good list of goals, I suggest you make a list of three or five of the criteria you will consider when choosing an SEO company. For example, if you want to meet the SEO expert in person, it is better to write it down or if you do not have a problem with telecommuting, add it to your list. You can also add a budget to your list for SEO to optimize your site and make decisions based on that.
In this way, collect any criteria that you consider to choose a suitable SEO company in a list. It is best to consider a candidate for each of your priorities and compare them. In the end, you can have an interview with each of the candidates to learn more about how they work.
How to find a good SEO company?
Now the question that arises is how to find a good SEO company or distinguish it from several companies. There are reliable ways to do this, including:
- Introduction of SEO companies by friends, acquaintances, and colleagues.
- Introduced by similar non-competing companies. For example, if you work in a B2B space or an advertising space, you can get help by partnering with non-competing businesses. Of course, now you have to have such a sincere relationship with other websites. Talking about the SEO process and SEO experts with these sites will help you find the right SEO company.
- People working in the field of SEO. If you, like me, are looking for new articles on SEO and site optimization, you are probably familiar with the people who publish articles on different blogs about different methods of site optimization. You can contact these SEO experts and get advice from them about the SEO status of your site.
What questions should we ask an SEO company?
I like to ask various questions to SEO companies. For example,
- What methods do you use to achieve the goals of my website?
- Why do you use these SEO methods?
You should also try to ask the SEO company you are dealing with about their optimization process and reporting system.
- How long does my site SEO process take?
- What tools do they use for SEO?
- Why do they use these methods and tools?
- Are these methods consistent with my business goals?
- Are relevant statistics and reports collected?
- How are these statistics and reports used?
Note that before you start your site SEO process, you need to know what your website needs. SEO and site optimization is a long-term process, so it also requires long-term planning. For example, your website may need to redesign the user interface (UI) or user experience (UX), or the presence of a content production team is essential to speed up the SEO process. In such cases, you can not start the SEO process. Because all these changes must be applied before the start of the SEO process or at least with the coordination of an SEO expert. Therefore, it is better to make the necessary changes to your website with the cooperation of an SEO expert.
Therefore, it is better to make the necessary changes to your website with the cooperation of an SEO expert.
Another question you should ask an SEO company is what would they do if their proposed plans and methods were not effective?
Try to learn more about such problems in the past and how to solve them.
Ask a question! Even if you do not know much about SEO and site optimization, do not stop asking questions. Ask your SEO company how Google’s ranking algorithm works and how you can change its results. Even if you are not very familiar with the basics of SEO, the answer of an experienced SEO expert will be much clearer than other candidates.
I recommend that you choose your SEO company based on the following 4 criteria:
The trust you have gained in a company: This trust can be gained through direct conversation, peer advice, or your research.
Reliable sources: If a reputable source (friend, colleague, or trusted website) introduces you to an SEO company, you can start the process of optimizing your site with more ease.
Coordination of communication etiquette: Everything may go well during the interview with an SEO expert and make sure that the interviewee is technically very knowledgeable and expert. However, it is possible that you will not get the satisfaction you expected after the interview. Such feelings usually occur due to cultural incompatibility. I suggest you look for someone else in this situation.
Contract structure and pricing: SEO companies’ contracts are usually concluded orally and then recorded in writing. Most SEO companies charge a fee before they start, after which you will have to pay them a monthly fee for a certain period. Also, usually after the end of the contract, a new contract will be signed to maintain the position of the website. The pricing of SEO services is similar to that of consulting firms. However, if you see an unusual clause or note in your contract, it is best to research it before concluding the contract.
Professional tips for choosing the right SEO company
If your business is such that SEO and site optimization is very important to you, it is better to get the idea of outsourcing out of your mind and hire a full-time SEO expert. Rest assured that an SEO company cannot use your resources and facilities like an in-house SEO expert. It is best to get outsourced help from an SEO company first and hire someone over time to optimize your site.
If you think SEO companies cost more than you can afford, I suggest you hire a novice SEO for your website and then get advice from an SEO company to get things done. Of course, this method requires more time and planning, but it will benefit you in terms of cost.
Remember that SEO is not suitable for all businesses. There is so much competition in SEO that 95% of clicks are made on the first page of Google, 60% to 70% of these clicks are for the top 4 links in search results. That’s why the SEO process requires money, a lot of time, and careful planning. So if you do not have the necessary conditions and commitment to do SEO and site optimization, it is better to forget it because changing the ranking of your website from page 5 to page 2 search results will not have a profound effect on your business.
5 tips for choosing the best company to do SEO
The right decision when choosing an SEO company has important consequences for the prosperity of your business. Choosing good or bad SEO has a major impact on site traffic and its ranking in Google. With the improvement of SEO of any kind, it will face an increase in sales and a decrease in the advertising budget. Before choosing an SEO company, consider 5 points that every organization needs to know.
SEO is not magic, so stay away from those who talk about it in the abstract
SEO or the process of optimizing a website to maintain traffic to the site is a bit difficult, but most of the time it is not properly understood. The people who set up SEO are usually people who have some insight into Google algorithms or are exposed to SEO most of the time, but these people usually do not tell you the truth.
Improving SEO on a site requires several issues, including an in-depth understanding of how search engines work, attention to detail, and constant changes as Google algorithms change almost every week.
In addition, there are shortcuts such as link buying, keyword usage, and cloaking (providing information to the user that is different from what is provided to search engines) that can drive search engines to your website. These techniques are called Black Hat SEO because they break the rules of search engines. When Google bots find out that you are using these techniques, they will ruin your site ranking, which will affect site traffic.
There are SEO experts who claim to have special knowledge and can use black hat SEO techniques and they will pay you a lot for it. While this claim is completely wrong.
Set goals and find a company that can meet all of your goals
If your goals are not clear, do not ask SEO companies to help increase your site traffic. There are many types of organic traffic for beginners (organic traffic refers to any type of traffic and traffic that enters the site without advertising), meaning that increasing traffic does not automatically lead to an increase in revenue.
To avoid any ambiguity, you and your team need to be clear about what you expect and want with SEO improvement. Are you looking to sell a product by ranking some keywords? Do you want to reduce the bounce rate of visitors to your site or do you want to increase the rate of change? Are you looking to increase revenue through advertising or do you prefer to have visitors who spend a lot of time on your site? However, be sure of your goal and choose a company that can achieve all of these goals.
No matter what company you choose, it is important to be confident about the results of that company and the services they provide.
Do not limit yourself to Google search to choose an SEO company, it is better to consult with the customers of each company
Keep in mind that the best SEOs are so busy that they can not spend much time improving and promoting their site. The best companies usually have customers who have worked with that company for a long time. Only companies that need new customers try to improve their ranking in Google.
In addition, the fact that companies removed from the Google list are not good companies is a wrong assumption. The companies that are most seen in the Google list spend a lot of time promoting and improving the ranking of their site, while good companies in SEO are active and successful enough in their business.
So the best way to find a qualified company for SEO is the same old methods, ie word of mouth. Instead of searching on Google, it is recommended to ask people and customers, but talking to competitors of SEO companies will not work.
Choose an SEO company that fits your criteria
Once you have set your goals and are going to choose between several companies (limit your options), it is time to make sure that you and your chosen company are going to work in a very clear way. take. In other words, what is the ultimate goal of ranking keywords?
Before choosing an SEO company, you must agree with your consultant on the Key Performance Indicator or KPI. Key performance indicators are metrics that are used in almost every aspect of the business and can host a variety of SEO factors. For example, a company with a new product will have different goals than an old company that has its customers.
But the key performance indicator goes beyond that. In other words, we have access to a lot of data that we may get lost in the data, or we may follow a key performance indicator. The chosen SEO company should understand the important metrics in your business and be able to turn this information into digestible issues for you. Here are some important KPIs:
- Organic sessions: How many users enter your website through search engines? This is one of the most important key performance indicators or KPIs in SEO. In addition, you can consider other factors, such as the average number of visits, the duration of each visit, the number of separate visitors, and the rate of return of users.
- Conversion rate: What percentage of users buy your products, subscribe to your newsletter, or interact with your content?
- Keyword Ranking: Which keywords do you rank and whether your keyword rankings have improved since you started working with your SEO company?
- Google Crawling Mistakes : Google Crawling is the process by which Google bots crawl the content of your website. If Google challenges you to read your website, it will not be able to display it in searches, which in turn will affect the site’s organic traffic.
- Page load time: page load time: The load time of the page directly affects the number of users who leave your site. According to Google, bounce rate means the speed at which users leave your site, which if your site speed increases from 1 second to 5 seconds, the user bounce rate will increase by 90%.
The SEO company must have an effective relationship with the customer
Although you should also have access to key performance metrics – such as SEMRush, Google Search Console, and Google Analytics – you probably do not have much time to analyze all of this data. So you need a team of SEO experts to help you through effective communication.
Remember that SEO is a process, so you can work with an SEO company for years. Even if you plan to work with a company temporarily, achieving website traffic goals requires time, patience, and a constructive relationship with the company.
Well, I hope this article has been able to help you choose the right SEO company. We are also happy to share your thoughts and experiences with you.